This store ships Seldén's Yacht range to DK, FI, NO and SE. For Dinghy products or delivery to UK or USA, please select another store.

Your cart

Your cart is empty

Continue shopping

Privacy Policy

This Privacy Policy explains how Seldén Mast AB collects and uses your personal data when you visit or shop at shop.seldenmast.com. Our general privacy notice for seldenmast.com covers our other websites and services.

1. Who Is Responsible for Your Data

Seldén Mast AB is the data controller for the personal data described in this policy.

Seldén Mast AB
Redegatan 11
426 77 Västra Frölunda
Sweden
Company registration number: 556113-6945
Email: info@seldenmast.com

Contact us at this address with any questions about your personal data or to use your rights.

2. What Data We Collect

Data you give us:

  • Contact details: name, delivery and billing address, email address and phone number
  • Order details: the products you buy, prices, delivery method and order history
  • Account details: login and password, if you create a customer account
  • Customer service: the content of your emails, return requests and complaints
  • Newsletter: your email address, if you sign up

Data collected when you use the store:

  • Technical data: IP address, browser, device type and approximate location
  • Usage data: pages viewed, products added to the basket and how you found the store

Payment data: Card payments are processed by our payment provider. We do not see or store your full card number or security code.

3. Why We Use Your Data and Our Legal Basis

Purpose Legal basis
Processing and delivering your order, handling returns, withdrawals and complaints Performance of our contract with you
Managing your customer account Performance of our contract with you
Answering your questions and providing customer service Our legitimate interest in helping you, or performance of our contract
Keeping accounting records and meeting tax rules, including VAT reporting Legal obligation
Sending our newsletter Your consent
Website statistics with Google Analytics Your consent
Preventing fraud and keeping the store secure Our legitimate interest in protecting our business and customers
Defending or making legal claims Our legitimate interest

You must provide the data needed to process your order. Without it, we cannot deliver your purchase. Everything else is optional.

We do not use automated decision-making that has legal or similarly significant effects on you.

4. Newsletter

We only send our newsletter to people who have signed up for it. This includes any reminders about products left in your basket. You can unsubscribe at any time using the link in every email, or by contacting us.

5. Cookies

We use cookies that are necessary for the store to work, for example to remember your basket and keep you logged in. These are set without consent.

Cookies for statistics and marketing are only set if you accept them in our cookie banner. You can change your choice at any time via "Cookie settings" at the bottom of the page.

6. Who We Share Your Data With

We do not sell your personal data. We share it only as needed for the purposes above:

  • Shopify: our e-commerce platform, which hosts the store and processes orders
  • Payment providers: to process your payment
  • Carriers such as DHL and PostNord: to deliver your order
  • Klaviyo: to send our newsletter
  • Google: for website statistics, if you have accepted statistics cookies
  • Authorities and advisers: such as tax authorities and our auditors, where the law requires

Service providers that process data on our behalf may only use it according to our instructions and under a data processing agreement.

7. Transfers Outside the EU/EEA

Some of our service providers, including Shopify, Klaviyo and Google, may process data in Canada or the United States. Transfers to Canada rely on the European Commission's adequacy decision. Transfers to the United States rely on the EU-US Data Privacy Framework or on the European Commission's standard contractual clauses.

8. How Long We Keep Your Data

Data How long
Order and accounting records Seven years after the end of the calendar year of purchase, as required by Swedish accounting law
Complaints and warranty cases As long as needed to handle the case, and up to three years after delivery or the end of any warranty period
Customer account Until you close your account
Newsletter Until you unsubscribe
Statistics data Up to 14 months

9. Your Rights

You have the right to:

  • Get a copy of the personal data we hold about you
  • Have incorrect data corrected
  • Have your data deleted, unless we must keep it by law
  • Restrict how we use your data in certain cases
  • Receive the data you have given us in a machine-readable format
  • Object to processing based on our legitimate interest
  • Withdraw your consent at any time, without affecting processing that took place before

Email info@seldenmast.com to use your rights. We will reply within one month, free of charge.

10. Complaints

If you are unhappy with how we handle your personal data, please contact us first. You also have the right to complain to the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY), www.imy.se, or to the data protection authority in the country where you live.

11. Changes to This Policy

We may update this policy. The latest version is always available on this page.

Last updated: 2026-10-20