This store ships Seldén's Yacht range to DK, FI, NO and SE. For Dinghy products or delivery to UK or USA, please select another store.

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Terms of Use

Seldén Yacht Store SE
Operated by Seldén Mast AB

Seldén Mast AB
Redegatan 11
426 77 Västra Frölunda
Sweden
Company registration number: 556113-6945
VAT number: SE556113694501
Email: ecom@seldenmast.se
Telephone: +46 (0)31 69 69 00

1. Definitions

"We", "us", "our": Seldén Mast AB
"You": the consumer purchasing goods from this website
"Goods": products sold via shop.seldenmast.com
"Contract": the agreement for the sale of goods formed as described in section 3

2. Scope, Eligibility and Language

These terms apply to purchases by consumers from shop.seldenmast.com. We currently deliver only to Sweden, other EU member states and Norway.

This store is for consumers. If you are buying for a business, please contact our sales team at Seldén Mast AB in Gothenburg on +46 (0)31 69 69 00 or info@seldenmast.com, or your local Seldén dealer. Business purchases are covered by our General Conditions of Sale.

You must be at least 18 years old to place an order. By placing an order, you confirm that the information you provide is accurate and complete.

The contract is concluded in English. These terms and all customer communication are provided in English.

3. Contract Formation

Your order is an offer to purchase goods. After you place an order, you will receive an email confirming that we have received it. This confirmation is not an acceptance of your order.

We may decline your order before we accept it. We accept it when we send you confirmation that it has been dispatched or is ready for collection. After that, we can cancel only where the law allows.

Reasons for declining an order may include:

  • Obvious pricing or technical errors
  • Stock unavailability
  • Suspected fraud or unauthorised payment
  • An incomplete, incorrect or unverifiable delivery address
  • Shipping restrictions, including the online limit for Norway described in our Shipping Policy
  • Export control or sanctions requirements

If we decline or cancel an order, any payment you have made will be refunded in full.

We will email you confirmation of your purchase, the terms that apply, our shipping and return policies, and the withdrawal form. You will receive copies you can save, no later than delivery.

4. Prices and Payment

Prices for Sweden include Swedish VAT. Prices for EU countries include the VAT of the delivery country. Prices for Norway include Norwegian VAT, collected under the VOEC scheme. Orders collected from our factory are charged Swedish VAT.

Shipping costs are shown at checkout before you place your order. For products that require a shipping quote, we will give you the total price, including shipping, before you agree to buy.

We accept Visa and Mastercard, as well as any other payment methods shown at checkout. Payment is taken when you place your order.

If a product is shown at an obviously incorrect price, for example due to a technical or typing error, we are not bound by that price. We will contact you and you may choose to buy at the correct price or cancel the order for a full refund.

5. Delivery and Risk

Delivery terms, rates and times are set out in our Shipping Policy.

Risk in the goods passes to you when you, or a person you nominate, take physical possession of them. For orders collected from our factory, risk passes on collection.

6. Right of Withdrawal

You have a 14-day right of withdrawal. How to exercise it, and how returns and refunds are handled, is set out in our Return Policy.

7. Complaints and Faulty Goods

You have rights under consumer law if the goods are faulty or not as described.

You can ask us to repair or replace faulty goods. We may offer the other option if your choice is impossible or unreasonably expensive. You may be entitled to a price reduction or to cancel the purchase if we cannot fix the problem, the problem remains, or we take too long or cause you significant inconvenience. A serious fault may give you these rights immediately. You cannot cancel the purchase for a minor fault.

Repairs and replacements covered by consumer law are free. We must complete them within a reasonable time and without causing you significant inconvenience. We arrange or pay for the necessary transport. Where the law requires, we also cover removal and reinstallation if the product was correctly installed before the fault appeared.

Customers in Sweden and the EU: Under the Swedish Consumer Sales Act (konsumentköplagen), you can make a complaint for three years from delivery. A fault that appears within two years of delivery is presumed to have existed at delivery, unless this does not fit the type of product or fault. Consumers in other EU countries also keep the rights given to them by the mandatory consumer law of their country.

Customers in Norway: You normally have two years to report a fault. This increases to five years for products or parts expected to last substantially longer than two years with normal use.

Please tell us within a reasonable time of discovering the fault. A complaint made within two months of discovering the fault is always considered to have been made in time.

To make a complaint, email ecom@seldenmast.se with your order number, a description of the fault and photos where possible.

8. Seldén Warranty

This warranty is provided by Seldén Mast AB, Redegatan 11, 426 77 Västra Frölunda, Sweden, in addition to your rights under consumer law. It covers defects in materials and workmanship for:

  • Two years from delivery for Seldén products
  • Five years from delivery for Furlex and manually operated CX, GX and CXr furling systems

For faults covered by the warranty, we will repair or replace the product, or refund the price if repair or replacement is not possible, and cover the transport costs. The warranty applies only if the product has been installed and the rig set up according to Seldén's instructions, and does not cover defects caused by materials or designs supplied by the buyer. The warranty applies to products bought from this store, wherever they are used.

The warranty does not cover damage caused by improper installation, misuse, modification, normal wear and tear or failure to follow instructions.

To make a warranty claim, email ecom@seldenmast.se with your purchase details and a description of the fault. Your rights under consumer law remain unchanged, including your right to free help with faulty goods. We will give you a copy of the warranty terms that you can save, no later than delivery.

9. Product Information and Intended Use

We make reasonable efforts to ensure that product descriptions, specifications and images are accurate. Images may differ slightly from the actual product.

Small colour differences can occur in anodised aluminium. This does not remove your rights if the product does not match the agreed description or sample, or fails to meet legal requirements.

Marine hardware must be installed correctly and used only for its intended marine application. Seldén products must not be used for lifting or suspending people, as personal safety equipment, or for any other unintended purpose. Incorrect installation or use may cause equipment failure or injury.

10. Liability

You may claim compensation for losses covered by consumer law. These terms do not limit that right.

11. Events Outside Our Control

We are not responsible for delays caused by events beyond our reasonable control, such as natural disasters, war, government action, labour disputes or major transport or supply chain disruption. Such events do not remove your legal rights if delivery is delayed, as described in our Shipping Policy.

12. Intellectual Property

All content on this website, including text, images and technical drawings, is owned by or licensed to Seldén Mast AB. You may not copy or use it for commercial purposes without our written permission.

13. Personal Data

We process personal data in accordance with the EU General Data Protection Regulation (GDPR). Details of how we collect, use and store your personal data are set out in our Privacy Policy.

14. Complaints and Dispute Resolution

If you are not satisfied, please contact us first at ecom@seldenmast.se. We aim to respond within 5 working days.

If we cannot reach an agreement, you may refer the dispute to the Swedish National Board for Consumer Disputes (Allmänna reklamationsnämnden, ARN), Box 174, 101 23 Stockholm, Sweden, www.arn.se. Seldén Mast AB will follow ARN's recommendations.

Consumers in other EU countries and Norway can also get free advice from their national European Consumer Centre (ECC-Net).

15. Governing Law

These terms are governed by Swedish law. If you are a consumer living outside Sweden, this does not deprive you of the protection of the mandatory consumer law of your country of residence. Disputes may be brought before the courts of Sweden or of your country of residence.

16. Changes to These Terms

We may update these terms from time to time. The terms in force when you place your order apply to that order.

17. Contact

Seldén Mast AB
Redegatan 11
426 77 Västra Frölunda
Sweden
Email: ecom@seldenmast.se
Telephone: +46 (0)31 69 69 00
Monday–Friday 08:00–12:00 (Swedish local time) Closed weekends and Swedish public holidays.
Website: shop.seldenmast.com